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Lipofsky Joins Hallmark

Sharon Lipofsky has been named director, ad-sales marketing for Hallmark Channel and Hallmark Movie Channel.

Lipofsky had been manager, ad-sales marketing at A&E Television Networks.

In her new post, she will help to create and implement customized opportunities for ad-sales clients; liaise with the ad-sales team to produce sales materials, upfront presentations, direct-mail pieces and client-related special events; generate strategic ideas; maintain in-house databases; communicate marketplace trends to the sales teams; and work closely with the two networks’ creative-services and design department to develop trade advertising campaigns, including print ads and programming-driven sales tapes.

She reports to vice president of ad-sales marketing Jenn Thompson.