‘Lip Sync Battle’ Sets Spike Ratings Record

By R. Thomas Umstead
published

Spike’s new competition series Lip Sync Battle set a network ratings record for the most watched unscripted series debut, the network said Friday.

The series, which pits celebrities in a lip syncing competition, drew 2.2 million viewers. The series also delivered the most adults 18-49 viewers in network history for a non-scripted series debut.

 A second episode at 10:30 drew 2 million viewers and a 1.2 rating with Adults 18-49.

“The record ratings are indicative of the incredible talent and creativity of the producers and participants who delivered in so many ways,” said Kevin Kay, President, Spike. “We are incredibly encouraged by the balanced audience of the premiere as we continue our mission to target a broad viewership.”    

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.