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Lifetime Sets New Logo, Tagline

Women's-targeted Lifetime network Wednesday unveiled a new logo and tagline that it says reflects the network's new and bolder programming spirit.

The tagline, "Your Life. Your Time" reflects the value women put on time and reinforces the network's triple threat programming strategy to provide original scripted series, movies and reality shows offering a variety of genres that meet the different needs and interests of women, said network officials.

The network recently announced that it will offer more than 300 hours of original programming fare in 2012, up from 175 hours a year ago, in its quest to offer 100% original fare during primetime hours.

Lifetime is coming off a strong April, posting double digit year to year increases in key demos including women 18-34 and 18-49 viewers, according to Nielsen.

"Nothing is more valuable to women than time. A moment in time can be an experience that becomes memorable and Lifetime creates times for viewers to laugh, cry, or be inspired," said Nancy Dubuc, President and General Manager of Lifetime Networks in a
statement. "These aspirational moments and life experiences will continue to be the essence of the Lifetime brand."