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Lifetime Launching Subscription OTT Service

For people who can’t get enough of Lifetime’s patented brand of made-for-TV movies, the women’s cable network is launching a commercial-free, over-the-top subscription video service that will cost just $3.99 a month.

With the Lifetime Movie Club app, A+E Networks joins the ranks of established media companies putting their toe in the direct-to-consumer business. Those already streaming include HBO, CBS, Showtime, Nickelodeon and Tennis Channel.

The Lifetime Movie Club app will not stream Lifetime’s linear network feed, which would create conflicts with Lifetime’s current distributors.

Subscribers will have access to more than 30 movies, grouped in themed playlists like “Summer Loving,” “Dramatic Affairs,” Murder & Mayhem” and "Ripped From the Headlines.” The selection of movies will be refreshed weekly, the network said.

Titles that will be streamed on launch include Flowers in the Attic, Coco Chanel, A Girl Like Me: The Gwen Araujo Story, The Trip to Bountiful, Too Young to Marry and Dawn Anna. Lifetime is marking its 30th anniversary of making original TV films.