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Life & Style Is Firm Go

Sony Pictures Television’s Life & Style syndicated daily talk show is finally a firm go for fall 2004. Sony last week named Ray Giuliani executive producer.

It also announced needed clearances in top markets, with KCAL Los Angeles, WCIU Chicago, KYW Philadelphia, WBHK San Francisco and WBZ Boston all on the show’s station list.

Even without a New York station yet signed on, the show is cleared in more than 90% of the country, including 17 of the top 20 markets and 47 of the top 50.

Life & Style features Jules Asner, Cynthia Garrett, Lynne Koplitz and Kimora Lee Simmons talking about pop culture, style, relationships and celebrity news.

Giuliani shot the show’s pilot for Sony. Prior to joining Life & Style full-time, Giuliani had an overall producing deal with Rocket Science Laboratories, working on such unscripted shows for Fox as My Big Fat Obnoxious Fiance, Joe Millionaire and Temptation Island.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.