Larry Elder Moves Up in Big Apple

Warner Bros.’ new talker, The Larry Elder Show, is making a move in New York.

Elder debuted Sept. 13 in syndication, recording a 1.2 rating/4 share average for its first week in the nation's top market. In its third week--through Thursday--the show is up to a 1.5/5.
That is a 50% jump over Living It Up With Ali & Jack, which had the 9 a.m. time period in October 2003, and up 25% from Elder's average lead-in.
The show showed its biggest top 10 market improvement in Dallas, where it is up 129% from Ali & Jack in October 2003, averaging a 1.6/5, which is also up 23% from its premiere week average in the market.
In the metered markets, the show is averaging a 1.1 rating/4 share, up 10% from last week and even with its year-ago time period average, though off 21% from its average lead-in.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.