Larry Craig NBC Interview Changes Some Minds

By John Eggerton
( Broadcasting & Cable )
published

Matt Lauer's NBC interview with Sen. Larry Craig (R-Idaho) may not have made much of an impression in the ratings, but it apparently swayed some viewers to Craig's side.

According to a poll of more than 600 viewers by HCD Research and Muhlenberg College, while only 15% of those viewers said they thought Craig was wrongfully charged before watching the interview, that number increased to 28% afterwards.

Party affiliation didn't affect the increase, with 15% of Democrats saying he was wrongly charged before seeing the show, and 27% afterward. For Republicans, those numbers were 20% to 31%; independents 10% to 23%.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.