Interactive TV vendor Ensequence has appointed cable vet David Kline to chief operating offer, where he will head up development of new interactive advertising products and service for the company’s distribution, programming and ad partners.
Kline, who has served as an advisor to Ensequence since last September, reports to president and CEO Peter Low.
Kline most recently was president and COO of Cablevision Media Sales, where he oversaw operations for the MSO’s advertising business. During his career there, Kline developed 18 products, including dedicated advertiser channels and dynamic ad insertion for video on demand.
Kline is also late of Sportschannel Ohio (now Fox Sports Ohio), Showtime, Harte Hanks Cable, and Warner Cable.
Kline’s “arrival signals the beginning of our push into advanced advertising, and we couldn’t have a more accomplished executive to lead it,” Low said, in a statement “ He was the first to introduce interactive and addressable advertising in a major cable company, and helped the company lead the industry in advertising revenue growth in network and local markets. His experience will help us tailor our products to meet the market’s needs and guide our customers in using them most effectively.”
“Ensequence has significantly impacted the intersection of television and advertising since its founding and I am thrilled to be able to join such a driven team that is dedicated to innovation and delivering a superior television experience,” Kline said, in a statement.
Ensequence's customers include NBCUniversal, Viacom Media Networks, Showtime, Turner Broadcasting, HBO, QVC, WE tv, MSB, Fuse, Comcast, Time Warner Cable, Dish Network and Verizon.
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