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Kantar: March Madness Ad Revenue Expected to Rise

The big dance that is the NCAA Men’s Basketball Tournament draws big ad bucks.

In fact, college hoops’ March Madness is second only to NFL football in terms of generating ad spending, according to a report by Kantar Media.

Last year the NFL playoffs generated $1.25 billion in revenue, followed by the NCAA tournament at $1.19 billion, the NBA playoffs at $944 million, Major League Baseball at $415 million, and NCAA Football Bowl games at $314 million, the report said.

Turner and CBS, which will televise the tournament, are posed to exceed last year’s total, which was up 4.8% from 2014, Kantar said.