Latest about Kantar
Netflix Getting Cross-Platform Data From Kantar In Spain
Netflix can use data to gauge itself against other networks and platforms
Streamers Near Saturation, Making Retention a Key: Kantar Report
Perception of content improves in Q4 as writers, actors strikes ended
Kantar Predicts a Challenging 2023 for Media, Advertisers
Media firms are dealing with inflation, consumer choice
Kantar Finds That In-Content Ads By Mirriad Work Better Than Spots
Contextual relevance key to keeping viewers engaged
Kantar Sees 2Q Streaming Rebound After Flat First Quarter
113 million households accessing streaming services as of June
FuboTV Working With Kantar To Gauge Impact of CTV Ads
Streaming platform using Brand Lift to measure awareness, favorability, consideration and purchase preference
Has Peacock Found Momentum? It Was No. 2 in Signups for Q4
Burnished by the red-hot 'Yellowstone,' Peacock accounted for 10% of all signups for U.S. subscription streaming services
Who's No. 1 in AVOD? Who Knows ...
Research companies publish wildly different rankings on the ad-supported streaming side of the industry
