Kantar

Netflix can use data to gauge itself against other networks and platforms

Perception of content improves in Q4 as writers, actors strikes ended

Media firms are dealing with inflation, consumer choice

Contextual relevance key to keeping viewers engaged

113 million households accessing streaming services as of June

Streaming platform using Brand Lift to measure awareness, favorability, consideration and purchase preference

Burnished by the red-hot 'Yellowstone,' Peacock accounted for 10% of all signups for U.S. subscription streaming services

Research companies publish wildly different rankings on the ad-supported streaming side of the industry

'Nielsen is squarely in our sights,' says CEO Brian Handrigan

U.S. advertising revenues for the Tokyo Olympic games on NBCUniversal channels could reach $2.25 billion, according to an estimate from Kantar.