Latest about Kantar
U.S. Homes Adding SVOD Services Falls To 3.9% in 2Q, Kantar Reports
Demand for subscription streaming services in the U.S.is slowing down, according to new data from Kantar.
Peacock Picks Up Most New Streaming Subscribers
Kantar study finds more consumers switching from service to service
Kantar’s Stephen DiMarco Joins Tubular as Chief Strategy Officer
Exec expects to broaden measurement company beyond social media
HBO Max Picked Up Most Subs in Quarter: Kantar
Newly relaunched Paramount Plus grabbed 11.8% of new sign ups
Amazon Prime Video Tops in 2Q New SVOD Subs
Kantar sees 9.1% of U.S. household adding an SVOD service
HBO Max Wins Biggest Share Of New Q4 Streaming Subs
Kantar says Disney’s ‘The Mandalorian’ was stop streaming title
Spanish-Language TV Sees Big Political Spending in Florida
Kantar: Biden accounts for 62% of campaign spending
Democrats Spending 2 to 3 Times More on Cable Ads Than Republicans
Kantar Research also cites campaigns' growing reliance on digital platforms
