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ESPN
NCAA, ESPN Agree on 8-Year, $920 Million Media-Rights Renewal

By Jack Reid Published

The agreement, which pays the National Collegiate Athletic Association $115 million a year, triples the price ESPN is currently paying

Programming
Ariyah Copeland #22 of the Alabama Crimson Tide grabs a rebound against the North Carolina Tar Heels in the first round game of the 2021 NCAA Women's Basketball Tournament at the Alamodome on March 22, 2021 in San Antonio, Texas.
Disney Ad Sales Dunks NCAA Women’s Hoops Tournament

By Jon Lafayette last updated

Commercials sold out on ESPN networks

Currency
Terence Crawford fights Nov. 14
What's On This Weekend in TV Sports (Nov. 20-21)

By R. Thomas Umstead Published

Terence Crawford-Shawn Porter PPV boxing match punches up live TV sports lineup

Programming
Hideki Matsuyama of Japan plays a shot from a bunker on the 18th hole during the final round of the Masters at Augusta National Golf Club on April 11, 2021 in Augusta, Georgia.
TV By the Numbers: 2021 Masters Scores for Watch-Time

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

But college and NBA basketball delivered top impression-counts, per iSpot

Programming
The Baylor Bears and the Houston Cougars tip off to begin their Final Four semifinal game of the 2021 NCAA Men's Basketball Tournament at Lucas Oil Stadium on April 3, 2021 in Indianapolis, Indiana.
TV By the Numbers: The March Madness Continues, MLB Pops Up

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With insights for March 29 through April 4, via Vizio’s Inscape and iSpot.tv

Programming
Tyger Campbell #10 of the UCLA Bruins celebrates with Jaime Jaquez Jr. #4 after defeating the Michigan Wolverines 51-49 in the Elite Eight round game of the 2021 NCAA Men's Basketball Tournament at Lucas Oil Stadium on March 30, 2021 in Indianapolis, Indiana.
Just How Much of a Slam Dunk Has March Madness Been on Live TV?

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

NCAA men’s games dominated watch-time, impressions for the last two weeks

Programming
Bernardo de Albergaria, chief commercial officer, Airship
What the NCAA March Madness Live App Can Teach Clubhouse About Self-Sustained Engagement

By Bernardo de Albergaria last updated

If 'Turner Sports vs. Clubhouse' appeared on a tourney bracket for mobile marketing excellence, which one would you pick?

BC Guest Blog
Evan Mobley #4 of the USC Trojans dunks the ball against the Oregon Ducks in the first half of their Sweet Sixteen round game of the 2021 NCAA Men's Basketball Tournament at Bankers Life Fieldhouse on March 28, 2021 in Indianapolis, Indiana.
TV By the Numbers: Basketball, Golf Tops for March 22-28

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Jalen Hawkins of the Norfolk State Spartans shoots during the first half against the Appalachian State Mountaineers in a First Four game during the NCAA Men's Basketball Tournament at Assembly Hall on March 18, 2021 in Bloomington, Indiana.
TV By the Numbers: March Madness Is a Slam Dunk for Viewership, Ad Impressions

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

The NCAA Tournament helped CBS surpass 10 billion impressions for March 15-21

Programming
De'Andre Hunter #12 of the Virginia Cavaliers scores against the Texas Tech Red Raiders during the 2019 NCAA Men's Final Four National Championship game at U.S. Bank Stadium on April 8, 2019 in Minneapolis, Minnesota.
NCAA March Madness Tourney Generating Record Ad Sales, Execs Say

By Jon Lafayette last updated

Games on CBS, Turner networks, ‘virtually sold out’

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