Latest about Ad Revenue
Strike Cost TV $1.6 Billion in Lower Ad Spending
MediaRadar says spending on primetime was down 11%; late night down 15%
FTC Told New Regs Could Cost Web Billions in Ad Dollars
IAB says ban of targeted, personalized ads is unwarranted
NFL Game Ad Revenue Up 14% This Season: MediaRadar
Regular season games have generated $1.1 billion, up from $1 billion in 2020
NBA Looks to Rebound as New Season Begins
Turner’s Diament said most sports ads are sold out for fourth quarter
Surprise: TV Advertising Shows Gain in 3rd Quarter
Television advertising bounced back and showed growth in the third quarter, according to analyst Michael Nathanson of MoffettNathanson Research, who called the result a surprising development.
Ad Revenue Drops 37.1% in English-Speaking Markets
The global COVID-19 pandemic reduced advertising revenue by 37.1% in the largely English-speaking markets where Standard Media Index operates, the company said in a new report.
Pro Sports Generated $100M in Ad Revenue Since Return
Since major league sports have returned to television in July, advertisers have pumped nearly $100 million into the coffers of the national networks, according to an analysis by MediaRadar.
ViacomCBS Earnings Down in Second Quarter
ViacomCBS reported lower second-quarter profits as the COVID-19 pandemic reduced ad revenue.
