Derek Jeter's last season for the New York Yankees helped the club's regional sports network become the most-watched of those services in the nation for the 11th time in 12 years.
YES Network rang up double-digit gains in both primetime and total-day within the New York DMA during 2014.
YES’ scored a 16% rise in average primetime delivery to 58,000 households in the DMA from Dec. 20, 2013 through Dec. 28, 2014, up from 50,000 during Nielsen's 2013. According to YES officials, that was 23% more than the second-most-watched RSN in the country.
On the demo watch, YES registered advances of 22% and 16% among men 25 to 54 and persons of that age, respectively.
Measured on a total-day basis, the RSN, which also televises Brooklyn Nets' NBA games, posted a 10% gain to 23,000 households in 2014,, an average that was 44% great than the RSN runner-up. Deliveries for men 18 to 49 and persons 18 to 49 climbed at 17% and 13% clips in 204.
For their part, Yankees' game telecasts grew 15% to 223,000 New York DMA households from 194,000 in the 2013 campaign. Demo growth was ever greater: men 25 to 54 improved 28%; men 18+ jumped 20%; adults 25 to 54 increased 20%; persons 2+ were ahead 18%; and persons 18 and older moved up 17%.
Bronx Bombers' support programming also connected in 2014: the pregame shows rose 25% to 45,000 from 36,000 in 2013, while post-game coverage advanced 23% to 86,000 from 70,000.
Yankees Batting Practice Today on YES enjoyed a 6% year-over-year increase to 18,000 in 2014 from 17,000.
Jeter’s final game at Yankee Stadium last Sept. 25 -- the captain delivered a game-winning single to right in the bottom of the ninth -- was the most-viewed program ever on the YES Network, averaging a 10.84 rating and 1.25 million viewers in the New York DMA. The game telecast peaked at 1.99 million viewers from 10:15 to 10:30 p.m. (ET) and a16.55 average rating, making it the most-viewed quarter-hour in YES’ history
YES officials believe the Jeterian Yankee Stadium finale is the most-watched game in the history of RSNs.
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