Just days after the release of her
self-titled debut album, Mercury Records/Island Def Jam recording artist Jessie
James was in a South Florida studio shooting promotional spots for Speed, the motor sports channel.
The James spots will support "SpeedDream Ride," the network's first-ever fully integrated holiday programming and
promotional event set to kick off Thanksgiving Day.
"Having the opportunity to team with
a dynamic young talent at this time in her career is incredibly exciting," Lila Everett, Speed's SVP of marketing, said in a statement. "Jessie is the perfect fit for Speed and
for the ‘Dream Ride' campaign."
"Dream Ride" will be woven through a multimedia spectrum
of branding initiatives for the network from Thanksgiving through New Year's
Day. On air, it will surround multiple marathons of the Fox-owned network's most
popular weekly programming, as well as the series premiere of Dangerous
Drives, a new primetime series debuting on Thanksgiving Day.
Speed also will highlight a national consumer micro-site-driven "Dream Ride" mega-sweepstakes
with a chance to win a VIP experience at California's historic Laguna
As part of
the campaign, James will re-style Bullet, one of the songs from her new album, with a SPEED
Dream Ride theme.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.