More than a year before the show's launch, NBC Enterprises has scored its first major clearances for The Jane Pauley Show, although all are of the in-house variety.
NBC owned stations WNBC-TV New York, KNBC-TV Los Angeles and KNSD-TV San Diego have picked up the show for early fringe, with Los Angeles and San Diego agreeing to 3 p.m. slots for the show in fall 2004.
In Los Angeles, that pits Pauley
directly against King World's The Oprah Winfrey Show
on KABC-TV but teams the show with Dr. Phil
airing at 4 p.m., which NBC Enterprises' President Ed Wilson thinks will be to Pauley's advantage.
NBC also is close to closing deals for the show in Chicago, Washington and Dallas. In all three of those markets, Pauley
could end up on a non-NBC-owned station, according to Wilson.
Sources say NBC is clearing 10% ahead of Dr. Phil's first-cycle fees, around $1 million per week.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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