Jane Pauley Picks Up First Stations

By ( Broadcasting & Cable )
Published

More than a year before the show's launch, NBC Enterprises has scored its first major clearances for The Jane Pauley Show, although all are of the in-house variety.

NBC owned stations WNBC-TV New York, KNBC-TV Los Angeles and KNSD-TV San Diego have picked up the show for early fringe, with Los Angeles and San Diego agreeing to 3 p.m. slots for the show in fall 2004.

In Los Angeles, that pits Pauley
directly against King World's The Oprah Winfrey Show
on KABC-TV but teams the show with Dr. Phil
airing at 4 p.m., which NBC Enterprises' President Ed Wilson thinks will be to Pauley's advantage.

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NBC also is close to closing deals for the show in Chicago, Washington and Dallas. In all three of those markets, Pauley
could end up on a non-NBC-owned station, according to Wilson.

Sources say NBC is clearing 10% ahead of Dr. Phil's first-cycle fees, around $1 million per week.

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Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.