Intertainer has tapped Into Networks to add interactive software such as games and other software titles to its entertainment-on-demand broadband network. According to the terms of the agreement, Intertainer will handle all consumer marketing, including the branding, promotion and programming of the software-on-demand (SOD) feature. Intertainer will work with content publishers to secure the rights to CD-ROM and other software. For its part, Into Networks will provide the technology and integration services for the SOD service.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.