Internet-Based Novella Set to Debut

A new multicultural soap opera featuring product-placement and brand-integration technology will debut Tuesday on the Internet.

A total of 40 seven-minute episodes of alamoheightsSA -- a novella following the lives of families of two families, one in San Antonio and one in Mexico -- will be distributed on the Internet, as well as via ad-supported Internet networks like Brightcove, in both Spanish and English, according to a show spokeswoman.

Texas-based production company Alamo Heights SA Holdings created the series.

The show signed an advertising deal with online lingerie company YumDrop to have its products appear within the shows, according to the spokeswoman.

"Advertisers love the business model and are anxious to take advantage of this new and less-expensive channel to their target markets," Alamo Heights SA Holdings producer Eric Weymueller said in a prepared statement.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.