Western-themed cable network INSP has greenlit a new original competition series, Ultimate Cowboy Showdown, that will premiere this fall, the network announced Thursday.
The six-night event will feature 12 male and female cowboys from across the country who will undergo a series of grueling and mental challenges for a shot at a grand prize of a herd of cattle worth more than $50,000, said network officials.
Country music icon Trace Adkins will host the series, which will be produced for INSP by Glassman Media.
“We believe Ultimate Cowboy Showdown will appeal to a wide variety of viewers, including those who enjoy classic Western programming, those who idolize the modern day cowboy way of life, and those who love high energy/action-based competition shows,” said Craig Miller, vice president of original programming and development for INSP in a statement. “To be the ‘ultimate cowboy,’ the winner will be required to pass a challenging array of tests, and display the highest level of grit, toughness, and courage demanded of cowboys in every era. We believe this will be highly entertaining, with edge-of-the-seat drama that will amaze audiences.”
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