Western-themed cable network INSP has greenlit a new original competition series, Ultimate Cowboy Showdown, that will premiere this fall, the network announced Thursday.
The six-night event will feature 12 male and female cowboys from across the country who will undergo a series of grueling and mental challenges for a shot at a grand prize of a herd of cattle worth more than $50,000, said network officials.
Country music icon Trace Adkins will host the series, which will be produced for INSP by Glassman Media.
“We believe Ultimate Cowboy Showdown will appeal to a wide variety of viewers, including those who enjoy classic Western programming, those who idolize the modern day cowboy way of life, and those who love high energy/action-based competition shows,” said Craig Miller, vice president of original programming and development for INSP in a statement. “To be the ‘ultimate cowboy,’ the winner will be required to pass a challenging array of tests, and display the highest level of grit, toughness, and courage demanded of cowboys in every era. We believe this will be highly entertaining, with edge-of-the-seat drama that will amaze audiences.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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