InDemand Pins Expanded UFC Renewal

In Demand has reached a renewal with Zuffa LLC to continue to distribute UFC pay-per-view bouts to more than 50 million households across the U.S., while affording a host of new options for affiliates and consumers.

The multiyear pact, financial terms of which were not disclosed, follows the recent expiration of the parties' contract. The new agreement, coming shortly after UFC 182 (pictured) not only ensures that the UFC's biggest events remain available to residential pay--per-view households, but for the first time affords affiliates electronic sell-through rights of the cards, as well as the ability to proffer subscription service UFC Fight Pass to their authenticated video subscribers. 

In addtion, the deal will see InDemand play a greater role in helping affiliates sell UFC PPV cards to commercial establishments in their territories.

In Demand said it will deliver every UFC PPV event and purchasers will enjoy longer viewership windows via video on demand and TV Everywhere.. In Demand said TVE availability will vary initially, depending on when affiliates add UFC action to the platforms.

All events are offered in both standard- and high-definition formats, plus a separate Spanish-language feed.

“We have been proud to be a part of UFC’s growth from their launch on PPV to their current status as the gold-standard for Mixed Martial Arts, worldwide,' said In Demand executive vice president of proramming and general counsel Michael Berman. "This new deal ensures that we will continue our long-term relationship by not only distributing their core PPV events, but we will also be an intrinsic part of their next generation of growth through subscription and digital ownership of the UFC’s compelling content.”

Noted UFC chief content officer  Marshall Zelaznik:: “It is great to continue our rewarding and long-lasting relationship with In Demand. The ability of UFC to deliver our best and most meaningful fights and events to so many fans in the years to come is great news for our sport, our brand and our partners. This partnership will allow us to continue to be the world’s leading PPV content provider.” 

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