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Hulu’s vMVPD Driving $1B+ in Annual Revenue?

Hulu’s two-year-old virtual pay TV service has 2 million subscribers and is currently driving an industry-leading annual revenue of more than $1 billion.

That’s the claim made by eMarketer, which has some rather interesting projections, estimates—and outright wild guesses?—in its latest report, “US Subscription Video Landscape 2019: Bracing for an Onslaught of New Services.”

In its report, the research company looks at the entire flora and fauna of U.S. SVOD and live streaming platforms. In its rankings on the vMVPD sector, eMarketer concedes that its revenue figures do not include advertising—a nascent but growing part of the business for operators like Hulu.

The data seems somewhat sound—it is largely accepted that Hulu Plus Live TV ranks somewhere between the publicly traded likes of Dish Network’s Sling TV and AT&T’s DirecTV Now.

Other figures are slightly more illuminating. For example, the research firm estimates that Sony PlayStation Vue has around 800,000 users after four years on the market. YouTube TV, which launched around the same time as Hulu With Live TV, is at around 1 million customers, eMarketer said.