The Hub has hired Disney Channel and Disney XD Networks executive Nikki Reed as senior vice president, programming & development, to succeed Donna Ebbs, who served as The Hub’s first programming chief and helped launch the network in October 2010. Ebbs has transitioned to a new role as a consultant and an executive producer for The Hub and is responsible for pursuing and developing several new properties and securing unique production opportunities for the network.
Reed reports to Margaret Loesch, CEO of The Hub Network, a joint venture of Discovery Communications and Hasbro.
“Nikki Reed’s background as both a producer and an executive at top-level entertainment companies like Disney, NBC Universal, and Touchstone Television makes her the perfect person to lead our development and programming during this unprecedented time of growth for The Hub,” Loesch said in a release. “Donna Ebbs built an incredible creative team that helped shape The Hub in its first two years on the air. Moving forward, Nikki’s experience and creativity is the right blend to lead this team as we grow The Hub into the primary destination for programming that children and their parents watch together.”
“The Hub is in a period of tremendous growth as it becomes a leader in the kids and family space,” Reed said in the release. “Our goal is to utilize my relationships with writers, producers and talent to grow The Hub’s existing slate of programming and enhance it with more live-action series. I am excited to work with Margaret and The Hub team to carry out the creative vision to make smart, entertaining shows that appeal to both children and their parents."
Reed is responsible for planning, directing and executing the network's programming strategy, as well as working with Loesch and the network's senior management team on creative development and overall strategic planning and direction.
She has more than 15 years of experience developing feature films and television series, including live-action series geared towards kids, tweens and families on Disney Channel and Disney XD, as well as numerous platforms around the world. Among the series she developed at Disney are Jessie, Austin and Ally, Dog with a Blog, Lab Rats and Crash and Bernstein, The Hub said.
Earlier, she was VP of Current and Development at Universal Cable Productions. She also spent five years as a development executive for executive producer Barry Kemp’s Bungalow 78 Productions while it was based at Touchstone Television. Previously, she served as VP of development for director Jon Turteltaub’s Junction Entertainment for Disney Studios. There she spearheaded the development of the feature films National Treasure starring Nicholas Cage and The Kid starring Bruce Willis. In 2005, Reed served as an executive producer on the feature film Invincible starring Mark Wahlberg
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