HorseTV: They're Off!

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The HorseTV channel launched 24/7 as of 6 a.m. Thursday morning, according to the channel.

Crawford Communications is handling the network distribution services.

The Channel did not include subscriber figures at launch, but at last check it had at the least secured carriage on G Force Cable in Aiken, S.C. (big horse country, including the Gold Cup Polo Tournament).

The channel will show rodeos, equestrian events, real-life horse stories, horse movies and news, combining an extensive library with original programming.

The channel has been staffing up over the past two months, including last month adding Craig MacEachern, former VP of on-air production and facilities at The WB as senior VP, production, overseeing all original production.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.