Skip to main content

Hoodie Up: NFL Network's Promotional Game Plan Outfits Boston Statues In Belichick Attire

Playing off Bill Belichick favorite sideline apparel, NFL Network is promoting its two-part special about the New England Patriots head coach by adorning a number of statues in the Boston area with  hoodies.

To help draw attention to the NFL Films-produced series, Bill Belichick: A Football Life, NFL Network outfitted statues of Mayor James Michael Curley, Christopher Columbus and Colonial artist John Singleton Copley, as well as the tortoise and hare in Copley Square in Belichick's preferred garb. The film features Belichick, who was miced for the entire campaign, going through his personal and professional paces during the 2009 NFL season.

NFL Network, which was scheduled to debut the first part of the show on Sept. 15 at 9 p.m. (ET) and the second part on Sept. 22 at 10 p.m., has made a donation to the Boston Parks and Recreation Department's Fund for Parks and Recreation in the Patriots and Belichick's honor.
"Bill Belichick is one of the best coaches in the history of the NFL," said Dena Kaplan, senior vice president of marketing, NFL Network in a statement. "We feel that fans will enjoy the unique showcase of coach Belichick and the Patriots 2009 season. We thank commissioner Pollak and the City of Boston for helping to celebrate the debut of our new series."