History relied on The Good Book to become the most watched cable network in March.
History’s successful The Bible mini-series helped the network average 3.2 million viewers during the period of Feb. 25 to March 31 to top last month’s leader USA Network, which drew 2.9 million viewers, according to Nielsen. Disney finished third with 2.4 million watchers, followed by TBS (2.3 million); A&E Network (1.9 million); Fox News (1.7 million); TNT (1.6 million); AMC (1.5 million) and Adult Swim and ESPN (even at 1.4 million).
Nickelodeon made it two monthly victories in a row on a 24-hour basis, averaging 1.9 million viewers to Disney Channel’s 1.6 million viewers, USA’s 1.4 million; Adult Swim’s 1.3 million; and History’s 1.2 million.
TBS was tops among viewers 18-34 and adults 18-49 for the second consecutive month, while History was the top choice among adults 25-54.
Episodes of History’s The Bible and AMC’s Walking Dead evenly split the top 10 list for most watched shows for the month, while The Walking Dead and A&E’s Duck Dynasty occupied the top 10 shows among adults 18-49.
Disney’s The Wizards Return: Alex vs. Alex was the top choice among kids 2 to 11 and kids 6 to 11 for the month.
Most Watched Networks In Primetime (Adults 18-49)
TBS 1.2 million
History 1.1 million
USA Network 1.0 million
Adult Swim 733,000
Discovery Channel 554,000
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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