Pfizer Inc.’s Kaki Hinton and Verizon Communications’ Bill McCarron are succeeding Johnson & Johnson’s Andrea Alstrup and Unilever’s Brad Simmons as co-chairs of the Family Friendly Programming Forum.
As corporate vice president of J&J, Alstrup founded the forum in 1998 to encourage TV networks to develop shows that appealed to families and, thus, would serve as appropriate and appealing advertising vehicles.
Simmons became co-chair after Bob Wehling, former chief marketing officer of Procter & Gamble Co., retired from both P&G and the forum.
Hinton is VP of advertising services for Pfizer Consumer Healthcare. McCarron is VP of media and sponsorships at Verizon.
The Family Friendly Forum is a group of 45 national advertisers, all of which are members of the Association of National Advertisers. Many of those members also providing funding for the forum’s script-development initiative, which helps networks to develop family-friendly scripts and get them on the air.
The forum also funds scholarships, hands out awards at the Annual Family Television Awards as of this year and sponsors a symposium for industry leaders.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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