HGTV Combines Marketing, Creative-Services Units
Home & Garden Television reorganized its internal divisions, merging marketing and creative services into a single division called the marketing, creative and brand strategy department.
The newly created division is charged with strengthening the brand by executing promotions across all distribution platforms. Mike Boyd, senior vice president of marketing, will now be in charge of off-air marketing, press and public relations, online marketing and partnership as well as new business marketing.
Jennifer Leitman was promoted to VP of brand promotion, Chris Moore was named creative director and Paige Hardwick is now director of strategy and planning.
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