Here He Comes, Mischer To Produce Miss America

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Country Music Television has signed Don Mischer Productions to produce next year's Miss America Pageant, which airs Jan. 29 from the Aladdin Resort and Casino.

After its ratings slid on broadcast TV, the pageant moved to CMT last year, and to Las Vegas from Atlantic City.

Mischer produces the Emmys and was tapped by the NFL post-Janet Jackson to produce the Super Bowl halftime show.

The pageant, which aired Jan. 21 this year, was CMT’s most-viewed program ever, with an average 3.07 million viewers, though that is only a third of the viewers the pageant drew in its last broadcast outing (9.8 million) on ABC in 2004.

CMT has the rights to the pageant in 2006 and 2007 and can run it through 2011 if it picks up its yearly options after that.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.