BBC Worldwide said Helen Jurado has
been promoted to vice president, Sales & Distribution, Latin America,
oveseeing multi-platform sales efforts of 50,000-plus hours of programming, as
well as digital media and home entertainment in the region.
She continues to report to Matt
Forde, EVP, Sales & Co-productions, Americas and had been regional sales
director for the BBCW unit.
Jurado will also continue to
spearhead BBC
Showcase Latin America, held in Rio de Janeiro. The annual event, has become a
mainstay for as many as 100 buyers across the region, and has been key in the
growing market penetration.
Jurado has been with BBC Worldwide
since 1998. She has been responsible for program sales in Central America,
South America, English and Spanish speaking Caribbean countries, as well as the
U.S. Hispanic market.
BBC Worldwide also said it appointed
ZenithOptimedia as its sole global media agency of record. In the U.S.
this partnership will deliver media strategies and campaigns for the BBC’s
diverse businesses such as BBC AMERICA, BBC.com and global brands including BBC
Earth, Top Gear, Doctor Who as well as the BBC’s U.S. facing newscast BBC World
News America.
The appointment of ZenithOptimedia
is part of BBC Worldwide’s ongoing strategy to reduce its volume of suppliers
and develop breakthrough marketing campaigns.
