The Weather Channel Cos. has named Curt Hecht to the newly-created position of chief global revenue officer.
Hecht joins the company after spending 20 years with Publicis Groupe, most recently as CEO of the VivaKi Nerve Center in Paris.
Hecht will oversee the strategic definition and management of the company's international business, as well as leading revenue generation for digital and cable ad sales. Hecht will report to David Kenny, who was named CEO of The Weather Channel Cos. in January.
"This is a huge win for The Weather Channel. Curt has a deep understanding of our industry, along with the knowledge and insight into the technologies and platforms that will enable us to serve our current and future clients as we grow our company both in the U.S. and globally," said Kenny. "Having had the good fortune of working with Curt in the past, I know his strengths are in all the key areas that will make us a better partner to our clients and deepen our relationships in the industry."
Hecht created the VivaKi Nerve Center as a startup within Publicis Groupe, and led the creation of initiatives such as The Pool and Audience On Demand.
"The Weather Channel has a great brand, scale and leadership in digital, and a fully distributed cable network. This opportunity will allow me to be a part of the company's global growth by sharing my perspective and experience on what agencies and their clients are seeking in a converging media landscape," said Hecht in a statement. "This requires the right balance of brand experiences and data-driven marketing. The Weather Channel is one of the best media properties across three screens built on what marketers need and want -- social, local and mobile assets. The focus now is on implementation and revenue growth."
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