HD commercials now make up
almost 20% of all television commercials, which is about twice as many a year
According to Extreme Reach's
study over the second quarter of 2011, lower distribution costs, more local TV
adoption of HD commercials and a simpler execution of HD spots contributed to
the sharp increase.
Some businesses have seen
costs drop 30% due to cloud-based services, which 94% of local TV stations that
can take HD commercials use. The number of both local TV station and cable
operators that can take HD commercials has risen as well, to 44% and 63%,
Regional and smaller
marketers have begun advertising with HD commercials as a result of its growing
Advertisers had been in a holding
pattern for a while when it came to HD. The Q2 numbers reaffirm what we've
heard from advertisers for a while: When key industry hurdles to adoption
become less pronounced, you'll see more and more HD ads on TV," said John
Roland, CEO, Extreme Reach.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.