HBO has teamed with LeBron James to develop a new unscripted series The Shop, the network said Thursday.
The series, created by James and Maverick Carter through their digital media company Uninterrupted, will premiere Aug. 28 and will offer unfiltered conversation and debate with some of the biggest names in sports and entertainment that will air periodically throughout the year, according to the network.
Among the athletes and celebrities appearing on the first show are Snoop Dogg, Odell Beckham Jr., Draymond Green, Jon Stewart and Candace Parker.
“LeBron James told us he wanted to create a place where athletes and artists can come together to share points of view freely,” said Peter Nelson, executive VP for HBO Sports in a statement. “We are honored they want HBO to be the home of that conversation. We are pleased to partner with LeBron, Maverick Carter and Uninterrupted on The Shop.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.