Part of the consumer appeal of Hollywood’s buy once, play anywhere Digital HD initiative is that studios often make new releases available for purchase digitally weeks before they’re available on DVD or Blu-ray Disc.
HBO Home Entertainment is taking that concept to the extreme with the latest season of Game of Thrones.
Season six of the hit show will be available for digital purchase on Aug. 1, three and a half months before HBO makes it available on disc. Digital HD is embraced by most of the major studios, with titles being enabled with UltraViolet. Disney remains the lone holdout, instead going with its own Disney Movies Anywhere initiative.
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