Looking to build interest and buy rates for the rematch between Manny Pacquiao and Timothy Bradley Jr., HBO Sports will debut the latest installment of its Emmy-winning 24/7 reality franchise on Saturday night.
Beginning on March 29 at 12:30 a.m. (ET/PT), the three-part series, 24/7: Pacquiao/Bradley 2, will take place over the course of three weeks, offering an insider’s look into the preparation by both fighters and their respective camps. The second edition of the series debuts Saturday, April 5 at 11:30 p.m and the third episode premieres Thursday, April 10 at 8:30 p.m.
The series will provide promotional pop for the welterweight championship pay-per-view event, scheduled for the MGM Grand Garden Arena in Las Vegas on April 12. The Pacquiao vs. Bradley 2 matchup will be produced and distributed live via HBO Pay-Per-View at 9 p.m. ET/6 p.m. PT.
Pacquiao has been featured on eight versions of 24/7 thus far, including one series that led up to the 2012 title fight with Bradley. In that match, Bradley won by a controversial split decision.
The first episode of the 24/7 series will be preceded on March 29 by an HBO Boxing After Dark doubleheader at 10 p.m. The series will be available on HBO Go, beginning April 1.
24/7 follows the lives of athletes leading up to a specific sporting event. Previous series have highlighted NHL teams and NASCAR racers, but the majority of the series’ programming has focused on boxers heading into key bouts.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.