NBCUniversal on Monday announced a restructuring of its
executive team, with Bonnie Hammer assuming responsibility for its entire cable
entertainment portfolio and Lauren Zalaznick, who had previously overseen
networks including Bravo, Oxygen and Style, moving to a new role focusing on
digital, monetization and emerging technology.
Additionally, NBCU is bringing on Joe Uva in the new role of
chairman, Hispanic enterprises and content, overseeing Telemundo and mun2. Uva
was most recently president and CEO of Univision Communications.
Hammer and Zalaznick will begin their new roles immediately,
with Uva starting on April 3. All three will serve on NBCU's executive
committee and report to NBCU CEO Steve Burke.
"Now, more than ever, we need to simplify our organization
and take advantage of the breadth of our assets," Burke said in the
announcement. "At the same time, we need to focus more on innovation and
emerging technologies. These organization changes are designed to do just
The consolidation to the newly named Cable Entertainment
Group follows similar moves for NBCU's sports and news businesses under Comcast
leadership. Last July, Burkeconsolidated NBC News, MSNBC and CNBC under the NBC News Group under Pat
Fili-Krushel. NBC Sports, NBC Olympics, NBC Sports Network and Golf Channel
were similarly put under the NBC Sports Group umbrella under Mark Lazarus in 2011.
With the promotion, Hammer adds oversight of Bravo, Oxygen,
Style, Sprout and TV One to her portfolio which already included USA, Syfy, E!,
G4, Cloo, Chiller, Universal HD, Universal Cable Productions and Wilshire
Studios. Hammer's oversight will now represent 50% of the company's operating
cash flow, according to Burke.
Zalaznick, who becomes executive VP, NBCU, will focus on
innovation, digital, monetization and emerging technology, including TV
Everywhere and alternative windowing strategies. She will also help develop
NBCU's consumer products strategy, following her involvement in rebranding
Bravo Media, Oxygen Media and Style Media into multiplatform assets.
NBCU digital properties Fandango and Daily Candy will
continue to report to Zalaznick and she will remain involved with sales and
marketing in the Integrated Media Group, which includes Women at NBCU and
Hispanics at NBCU.
Uva will be tasked with expanding NBCU's Hispanic franchise,
as well as increasing the presence of content targeted to the country's 50
million Hispanics in all of its network and platforms, "so our coverage better
represents this shifting landscape," Burke said. Emiliano Romano, president of
Telemundo and mun2, will now report to Uva.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.