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Hallmark to Sponsor Radio City Christmas Spectacular

Hallmark Channel will be a participating sponsor of the annual Radio City Christmas Spectacular in New York for the sixth consecutive year.

The network will host a private VIP reception in the Grand Lounge of Radio City Music Hall Thursday and treat guests to the evening’s live performance of the annual show.

Hallmark will also be included in a full-page ad in the program book distributed at the show, a themed outdoor window display at Radio City and an indoor lobby display in the Grand Lounge.

“This sponsorship is a one-of-a-kind opportunity for a television network, and we couldn’t be more proud that we have, for the past six years, had the opportunity to align ourselves with such a legendary holiday staple,” Hallmark executive vice president of advertising sales Bill Abbott said in a prepared statement. “Just as the Rockettes have become a holiday ‘hallmark,’ we, too, are quickly being recognized as television’s ultimate ‘home for the holidays’ -- a true family viewing experience.”