Hallmark for sale?

Hallmark Cards Inc. could dispose of all or part of its two-thirds stake in Crown Media Holdings Inc., which operates Hallmark Channel, a newspaper report
Friday said.

The Wall Street Journal said News Corp., Discovery Communications Inc. and Metro-Goldwyn-Mayer Inc. were among
potential suitors.

Hallmark denied that it's looking to sell but said it has been approached to
develop a partnership.

A Crown spokesperson said, "Hallmark has been approached by certain
parties that may want to develop strategic relationships."

Crown would not reveal details of those talks nor say who they were