Hallmark’s 'Harvest Moon' Draws 2.9 Million Viewers

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Hallmark Channel’s original movie Harvest Moon delivered the network’s best ratings performance of 2015 with 2.9 million viewers, the network said Tuesday.

The film, which stars Jessy Schram as a spoiled rich kid who faced with the dilemma of whether to sell her family’s pumpkin farm after her father declares bankruptcy, also set a Hallmark ratings mark for the year among key demos of women 18-49 and adults 18-49, said network officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.