Hallmark Renews ‘Good Witch’

Hallmark Channel will bring back its freshman series Good Witch for a sophomore campaign, network officials said.

The series, starring Catherine Bell, James Denton and Bailee Madison, will return with a two-hour fall 2015 premiere followed by 10 addition hours in early 2016. The series finished its freshman campaign as the network’s most-watched and highest-rated primetime drama in its time period, said network officials.

“Our viewers have fallen in love with Catherine Bell and her enchanting journey, as well as her talented co-stars, James Denton and Bailee Madison,” said Michelle Vicary, Executive Vice President, Programming and Publicity, Crown Media Family Networks in a statement. “After seeing the tremendously overwhelming response to the series, there was no question that Good Witch would be renewed for a second season.”

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.