Hallmark Promotes McDonald

John McDonald was promoted to director of affiliate marketing for Hallmark Channel and Hallmark Movie Channel.

He had been manager of affiliate marketing for the two networks.

In his new role, he will work with the programmer’s Network Distribution & Service unit to direct the creation of affiliate-sales materials, including presentations, tapes and kits, as well as contributing to setting strategy for integrated marketing programs, affiliate trade ads, direct-mail pieces and e-mail programs.

McDonald will also oversee the networks’ newly redesigned affiliate Web site.