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Hallmark Names Senior Director, Ad-Sales Research

Randi Felton joined Hallmark Channel and Hallmark Movie Channel as senior director, ad-sales research.

Felton had been a research manager at Turner Broadcasting System.

In her new role, she will be responsible for supporting the national ad-sales team by supplying research data, presentations and competitive analyses, as well as developing the networks’ sales estimates for inventory pricing and liaising with key research vendors.

Felton reports to executive vice president of advertising sales Bill Abbott.