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Hallmark To Market Cartoon Net Cards

Cartoon Network has signed a deal with Hallmark cards.

The greeting card company will have exlusive U.S. and Canadian rights for cards and party items based on shows targeted to kids 2-11, including both existing shows--Ben 10 or My Gym Partner's a Monkey, for example--and shows in development.

The deal does not include the Adult Swim block, which has gotten lots of press lately over the finger-flicking characters from Aqua Teen Hunger Force that triggered the Boston terrorism scare last week.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.