Hallmark Channel has teamed with SiriusXM satellite radio to ring in the holidays with a 24/7 holiday music channel launching Nov. 1, the parties announced Tuesday.
The Hallmark Channel Radio channel is part of the network's "Countdown to Christmas" campaign featuring the network's lineup of holiday-themed movies. SiriusXM's Hallmark Channel Radio will feature Christmas carols and music introduced by top network talent including LeAnn Rimes, Holly Robinson Peete, Lacey habert, Danica McKellar, and Kellie Pickler.
The station will also feature behind the scenes segments from the network's upcoming holiday movies, said Hallmark.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.