Hallmark Channel Launches Ads Thanking ‘Frontline Heroes’

The Hallmark Channel on Monday said it launched a campaign aimed at celebrating frontline heroes during the Coronavirus crisis.

In a series of video spots, stars from the channel’s programming deliver messages of hope and togetherness as well as gratitude to medical personnel, first responders, store clerks and food deliverers.

The first spot features Candace Cameron Bure, Lacey Chabert and Holly Robinson Pete. Future spots will showcase Danica McKellar, Kristoffer Polaha, Alexa and Carlos PenaVega, Rachel Boston and Viv Leacock.

Related: Hallmark Movies: Everything You Need to Know

At the same time, the cast of Hallmark’s Home & Family have been creating a series of videos featuring workouts, cooking demonstrations and other do-it-yourself tips. The videos are on social media under the handle @HallmarkChannel and the hashtag #CareEnough.

Related: NBCU Launched 'More You Know' COVID-19 PSAs

The Hallmark Channel effort follows parent company Hallmark Cards’ pledge to donate 2 million cards to connect people with their loved ones while they’re practicing social distancing.

Free three packs of cards can be obtained at Hallmark.com/CareEnough.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.