Hallmark Channel Greets Card Characters

Hallmark Channel and majority investor Hallmark Cards are getting together on-screen for the first time, according to the companies.

Hoops and Yoyo, characters featured on Hallmark animated greeting cards, will host Friday movie nights on Hallmark Channel between Thanksgiving and Christmas (Nov. 27-Dec. 25), part of Hallmark's "Countdown to Christmas" programming initiative. The network recently announced that it's moving toward a year-round "Hallmarck Channel Holiday Countdown" cross-platform initiative.

The Hoops & Yoyo characters, who are also available in greeting card, stuffed animal, bobblehead and mug form, will be providing running commentary for the holiday films, and will also appear in promos and a customized microsite.

Hallmark Channel officials said this would be the first "of many synergistic programming and marketing opportunities we will forge with Hallmark Cards."

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.