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Hallmark Channel Greets Card Characters

Hallmark Channel and majority investor Hallmark Cards are getting together on-screen for the first time, according to the companies.

Hoops and Yoyo, characters featured on Hallmark animated greeting cards, will host Friday movie nights on Hallmark Channel between Thanksgiving and Christmas (Nov. 27-Dec. 25), part of Hallmark's "Countdown to Christmas" programming initiative. The network recently announced that it's moving toward a year-round "Hallmarck Channel Holiday Countdown" cross-platform initiative.

The Hoops & Yoyo characters, who are also available in greeting card, stuffed animal, bobblehead and mug form, will be providing running commentary for the holiday films, and will also appear in promos and a customized microsite.

Hallmark Channel officials said this would be the first "of many synergistic programming and marketing opportunities we will forge with Hallmark Cards."