Hallmark Adds to Local-Ad-Sales Total

Two Charter Communications Inc. systems serving a total of 209,000 subscribers added Hallmark Channel to their local-advertising-sales-insertion rosters, the network said Monday.

The additions of Charter’s systems in Birmingham and Montgomery, Ala., hiked Hallmark’s total local-ad-sales-subscriber reach to 34.4 million, and the network said it has added 3.1 million to date in 2004.

“Through our local-ad-sales offerings, Hallmark Channel is able to use the power of our brand, our high-quality, family-friendly programming and our premium advertising environment to positively impact the bottom line of our affiliate partners and their advertisers,” senior vice president of network distribution and service Janice Arouh said in a prepared statement.