Around 50% of U.S. households with fixed internet access consume online video daily, up from 29% in 2014 and 16% in 2009, according to new figures released by Leicthman Research Group.
The tripling of streaming video usage comes as mean time spent online for this U.S. internet homes has increased to 3.7 hours, up from 2.8 hours in 2014 and 2.2 hours in 2009.
“This year’s study demonstrates a growing reliance on broadband Internet services in the home, with an increase in the time spent online at home, including the frequency of watching Internet-delivered video,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, touting the firm’s new report, Broadband Internet in the U.S. 2019.
According to the report, the percentage of U.S. households getting internet service at home has reached 85% up narrowly from 84% in 2014 and 80% in 2009, according to data compiled by Leichtman Research Group.
For now, this would seem to dissuade the notion that unlimited wireless service would send consumers away from their home internet service provider in droves.
Still, the percentage of American consumers accessing the internet via cellular mobile device is increasing, up to 81% of U.S. adults. In 2014, the percentage was only 63%.
Overall, the percentage of U.S. adults accessing the internet through both fixed home and wireless services is 75%, up from 59% in 2014. Today, only 10% or U.S. households only get their internet from a home ISP vs. 25% in 2014.
Half of U.S. households with home internet service streaming video daily, up from 29% in 2014 and 16% in 2009.
“It is most common for home Internet service to be complemented by Internet service on a mobile phone,” Leichtman added. “Three-quarters of households now get Internet service both at home and on a mobile phone, while the segment opting to solely access the Internet on a mobile phone has plateaued.”
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.