The National Hockey League and the National Hockey League Players’ Association have netted a North American partnership with GoPro.
Under the deal, financial terms of which were not disclosed, GoPro's high-definition professional cameras will provide high-definition views on telecasts from the NHL's All-Star Weekend in Columbus, Ohio.
Developed in partnership.with Vislink, GoPro's Professional Broadcast Solution will feature players wearing the company's cameras to deliver real-time and multiple high-definition views from the Al l-Star Skills Competition on Saturday, Jan. 24 at 7 p.m. (ET) on NBCSN, the CBC and TVA Sports. Go Pro vistas are also expected to be on display on those services during the All-Star Game, which faces off at 5 p.m., the following day.
As part of the partnership, the NHL also will use GoPro’s equipment and expertise to deliver hockey fans with fresh looks during national and regional game broadcasts and across the digital and social media platforms of the NHLPA, NHL and GoPro.
"GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game," said Bob Chesterman, NHL senior vice president of programming and production. "As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways. Our partnership with GoPro will be a big win for both new and lifelong hockey fans."
Noted GoPro senior director of Lifestyle marketing Todd Ballard: “This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA's progressive thinking. Together we will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they’ve never seen before, from players and officials to in-goal and rink side."
As an official partner of the NHLPA and the NHL, GoPro will receive brand exposure across the NHL’s broadcast, digital and social media platforms – including NHL Network, NHL.com, Facebook, Instagram, Twitter and Vine. NHL video content also will be available at GoPro’s dedicated YouTube channel.
