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Golf Channel Takes Floor at PGA Merchandise Show

Golf Channel has lined up plenty of coverage around the world’s largest golf industry show this week.

The NBCUniversal service will devote 15 linear hours to the 2014 PGA Merchandise Show from the Orange County Center in Orlando.

Morning Drive will tee off live reports from the show’s outdoor demo day at Orange County National Golf Club and Lodge on Jan. 21, before broadcasting live from a dedicated set on the showroom floor at the Orange County Center from Jan. 22-24.

Golf Central, the network’s signature news show, also will report live throughout the week from the PGA Merchandise Show, featuring interviews and segments from across the showroom floor. Streaming of Golf Channel’s PGA Merchandise Show programming will be available for the first time ever via Golf Live Extra.

Comprehensive online editorial coverage also will be available via GolfChannel.com, the network’s social media channels (#PGASHOW), as well as satellite radio simulcasts through SiriusXM PGA Tour Radio.

Broadcast in front of a live audience at the PGA Merchandise Show, Morning Drive will be hosted by Gary Williams, Holly Sonders, Charlie Rymer, Matt Ginella and George Savaricas. PGA Tour winner Steve Flesch will report from the showroom floor, while Scott Walker will provide daily features. The morning show also will introduce special segments dedicated to the PGA Merchandise Show, including one undercovering some of the more unique exhibitors and their products.

Additionally, Golf Channel will air a pair of live Feherty shows in front of studio audiences at Universal Studios Orlando on Jan. 21 and Jan. 22 at 9 p.m.  As a prelude to the live shows, on Jan. 20 at 9 p.m., David Feherty will pull back the curtains for his first-ever Feherty Live: Behind the Scenes Special, taking viewers backstage for never-before-scene moments from the first three Feherty Live performances during Super Bowl Week in Indianapolis; Ryder Cup week in Chicago; and in Orlando last year during PGA Merchandise Show week.

Golf Channel PGA Merchandise Show Programming Schedule (All times ET)

Monday       

Feherty Live Behind-The-Scenes         9-10 p.m.

Tuesday      

Morning Drive                                       7-10 a.m. (Demo Day Coverage)

Golf Central                                          6-7 p.m. (Demo Day Coverage)

Feherty Live                                         9-10 p.m.

Wednesday   

Morning Drive                                       8 a.m.-Noon

Golf Central                                          6-6:30 p.m.

Feherty Live                                          9-10 p.m.

Thursday      

Morning Drive                                       8-11:30 a.m.

Golf Central Pre Game                         2:30-3 p.m.

Golf Central                                          7-7:30 p.m.

Friday             

Morning Drive                                       8:30-11:30 a.m.

Golf Central Pre Game                         2:30-3 p.m.

Golf Central                                           7-7:30 p.m.