The Association of Cable Communicators announced three nominees for its highest honor, the Golden Beacon Award.
Animal Planet’s “Animal Planet Expo 2007,” Nickelodeon’s “Let’s Just Play” and Discovery Channel’s “Planet Earth” are in contention for the Golden Beacon. The award will be handed out on April 1 at the Beacon Awards Gala at The Renaissance Mayflower Hotel in Washington, D.C., as part of ACC’s Forum 2008 event.
The 2007 Golden Beacon Award recognized Cox Communications for its communications and public affairs initiative “Take Charge! Takes on Internet Safety.”
“These three communications and public affairs initiatives exemplify the cable industry’s commitment, day-in and day-out, to societal concerns across the country at a global, national and local level,” said Ellen Kroner, 2008 Beacon Awards co-chair and senior vice president, corporate communications and marketing, Rainbow Media Holdings, LLC, in a statement.
Celebrating its 10th consecutive year of creating lasting memories for families nationwide, Animal Planet Expo 2007 brought distribution partners and communities together to share a passion for animals. As the longest-running consumer-focused tour in the cable industry, Animal Planet Expo has long offered local affiliates a host of unique marketing opportunities -- from bottom-line incentives to top-of-mind consumer awareness -- all in one package, which has attracted some 1.5 million annual lovers over the years.
Nick’s entry is built on three key components. Let’s Just Play Go Healthy Challenge consists of on-air, online and community-based events to generate a movement among kids to be healthy. Information and resources are available via all media platforms, with the kids kingpin hammering home the message for kids "to get up, get out and go play," by going black for three hours. Finally, the “Let’s Just Play Giveaway” affords kids ages 6 to 15 with a chance to bring much-needed dollars and resources for fitness, recreation and nutrition programs to their schools and communities.
Discovery Channel's Emmy award-winning series Planet Earth goes to the core of the content company's mission to provide the world’s highest-quality programming. The goal, with contributions from all of Discovery’s varied holdings, was to present an HD project that showed the world as it had never been seen before and attract millions of viewers.
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